EVENT ART / CORPORATE ART

client: Adidas
locations: flagship store, Berlin marathon event, public space
agency: Heimat, Vice Germany
art concept, mural painting, window painting, installation: Old Yellow
Berlin, 2012

Adidas asked us to develop an art installation in public space for the Berlin Marathon. The idea and the concept of the agency Heimat were that there were stations spread across the running route of the event, which represented symbols for the phases of the run. We have built an installation in the form of a movable billboard. Our comic-like paintings became visible through a silhouette and symbolized euphoria.

Adidas commissioned us via the agency Vice Germany to create this facade in Berlin-Kreuzberg as part of the #represent campaign. The old structure of the facade lives mainly through Berlin's 90s charm. We wanted to integrate this character into our work and designed a work that integrates the background into the work. We created a clear design idea classically through a circle of hangers. A graphic pattern shows different artistic contents and incorporates the keyword of the campaign #represent. A second level plays with a colorful palette, which is supposed to emphasize Berlin's diversity. Here a facade was created that has become a symbol for this street and is a typical attraction for many tourists.

This window painting art performance was part of the #represent campaign at the front store of the Adidas flagship store in Berlin Mitte. We spontaneously implement a window painting in the corporate colors.

#largescalemural #publicart #wallpainting #illustration